Energy Efficiency Pavilion
Saudi Arabia 2013

The Energy Efficiency Pavilion was an integral part of Saudi Aramco’s iThra Knowledge Program in 2013. A travelling exhibition through Saudi Arabian cities, the Energy Efficiency Pavilions' aim was to educate, inform and instil a culture of energy awareness in Saudi Arabia's youth. 

Saudi Aramco’s iThra Knowledge Program attracted more that 1.6 million visitors after successful runs in Dhahran, Jeddah, Dammam, Al-Ahsa and Riyadh. The iThra Knowledge Program is a festival of knowledge that offers everyone the opportunity to enjoy novel cultural activities and various interactive exhibits.

Paradigm & Partners concepted, developed and produced the interactive exhibits that could be enjoyed by visitor’s of all ages. This include an innovative glass house, children’s energy play area, energy pledge wall, touchscreen games and mechanical interactives.